Dead Horse Trauma: Another Victim of Shady Business Practices
In light of the Davey Suicide scandal with ex-label, Standby Records, another metal band, Dead Horse Trauma, have come forward with their own story of industry wrongdoing.
Dead Horse Trauma was contacted by Rob Crow of In Color Strategies in 2015 offering to run a full TV and radio promotion campaign. Instead of doing the full campaign, the band decided to first have the company put out a press release for a smaller fee of $250.
Dec. 23, 2015 was when the band’s payment was processed by Crow and they were promised to receive the press release for their upcoming tour by Christmas Day, at the latest.
Five days later, Dead Horse Trauma still had not seen their press release featured on any metal webzines such as Blabbermouth or Lambgoat, so they contacted Crow, who reassured the band that the press release was to be released within a day.
With a need for the press release to be done and sent out by Jan. 19, 2016, the band questioned Crow once again on Jan. 4 regarding the whereabouts of their press release. Crow told singer, Eric Davidson, that he was in the process of moving, but once he was settled they would receive it.
On Jan. 18, Davidson reached out to Crow to see where the press release was and who In Color Strategies had sent it to. Crow proceeded to ask for more time to get the final touches together, also stating that his business was very busy and were in the process of making deals with members of Bon Jovi, Buckcherry, and Asking Alexandria.
Past the target release date of Jan. 19, Dead Horse Trauma begin to contact Crow to request a refund since they received no services for their $250.
Davidson’s first time requesting a refund was on Jan. 21, where he offered to work with In Color Strategies again at a time when they were less busy, to which Crow states that he want to continue to work for the band, but eventually agrees to refund the money.
Jan. 26 and 27, Davidson inquires where the money is that they are owed, to be told once again that the money is on its way shortly, but that Crow has every intention of working with the band on bigger projects and that he is also in contact with agents from AGI Marketing whom could also help to promote Dead Horse Trauma.
Six times between Feb. 7 and Feb. 16, Davidson inquired about their refund, only twice did Crow answer, and only to say that he would be able to provide the band with an update shortly.
Feb. 24, Dead Horse Trauma was told they couldn’t receive their refund because of the costs of an unforeseen business trip overseas.
Feb. 29, when the band asked for their refund Crow responded that the company was doing several deals ranging in price from four to eight digits, and that not just pocket change is passed over.
Again in March, Dead Horse Trauma tried to collect their refund from In Color Strategies, from the 11 to the 23, Davidson messaged Crow only to receive no answer until the March 24, where Crow requests that the band calls him the following day to talk about new ideas with the company’s team of promoters, and that they will get their money soon.
March 29, Davidson asks Crow again for the refund, and is asked to be patient and positive, that Crow was in the process of restructuring his business and would need more time before sending Dead Horse Trauma their $250. To make the transition go more smoothly, Davidson offers to send an invoice to In Color Strategies, to which he is told that life has thrown many curveballs Crow’s way, but that he isn’t trying to hold the band from their money.
The next day Crow tells Davidson he still cannot send the money, but in one of the newer deals he is making he will to work it out so that the band gets their money.
April 3 and 11, Davidson tries to contact Crow with no answer. On April 13, Davidson tries again and Crow answers with the same spiel that when new clients or deals come in, Dead Horse Trauma will have their money, but that he just needs more time. A similar conversation occurs on April 19 between Crow and Davidson.
Two weeks later, May 7, Davidson reaches out to Crow and receives no reply.
May 18, Davidson inquires again about the money that is owed to the band, and Crow replies that he is the middle of a deal, but once it is done he will help the band out and send them money. Davidson points out that Crow isn’t helping the band, that it is money that is owed to them for a press release they never received in January.
On May 27 and June 29, Davidson attempts to contact Crow with no reply.
July 1, Davidson inquires about the band’s $250, and Crow responds that he is working with Creed’s former manager, and that she is bringing in many clients, so the band should receive payment soon.
Crow, again, then dodges messages from Davidson on July 7 and July 13.
Aug. 2, Davidson reaches out to Crow, who asks how much money he owes the band and then explains that business has been crazy, but that he’d still like to work with them.
On Aug. 14, Crow tells Davidson he has brought on business managers to help with small dollar amount payments, but that Dead Horse Trauma should be receiving their money soon.
To date Dead Horse Trauma still hasn’t been refunded their $250, so the band chose to release their story and the images of their conversations with Crow to been seen as a cautionary tale for other bands looking for promotion.
“We’re not one to air dirty laundry,” the band posted to their Facebook page. “But if we can prevent more musicians from losing their hard-earned money to crooks, we’ll do our best!”